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Tag Archives: Package Design
Sales Support
A PowerPoint presentation helped sell the concept – Cube Scents – a concentrated air freshener in a small, jewel-toned container. The idea needed exciting visuals to tell the story of a product that was perfect for modern environments – office … Continue reading
Posted in Branding, graphic designer, Package Design, Presentation, prospective product, retail cartons, Sales support, Scott's Liquid Gold, Shelf presence, Uncategorized
Tagged Branding, Cube Scents, graphic design, Package Design, PowerPoint Presentation, Sales Support, Scott's Liquid Gold
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Brochure for Diabetic Cream
This product treats “dry, cracked skin, and slow healing bumps bruises and scrapes,” conditions that develop in persons with diabetes. This brochure needed to contain clinical, scientific information directed to physicians, pharmacists and diabetic educators without overwhelming potential users with … Continue reading
Posted in Brand consistency, Branding, brochure, Communicator, dry skin, Healing cream, Neoteric Diabetic Cream, Sales support, Therapeutic, Uncategorized
Tagged Branding, brochure, consumers, Diabetic Skin Cream, graphic design, Neoteric Diabetic Skin Care, Package Design, Skin Care Products, Tube design
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Prototypes
A well-crafted prototype can sell a prospective buyer (Wal-Mart, Lowes, Ulta) on a future product. Here are a few product ideas that were pitched. A small number of tubes of this pain relief cream were filled and offered on the … Continue reading
Posted in Brand consistency, Branding, graphic designer, Mary Lou Egan Creative, Package Design, prospective product, Prototypes, retail cartons, Sales support, Shelf presence, Uncategorized
Tagged Asian theme, Bottle label, Branding, graphic design, Illustrative approach, jar label, Massage oil, new product, Package Design, prototype product, Tube design
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Packaging
When Alpha Hydrox was introduced in 1992, the product turned the skin care category on its head (in fact, that concept was used in the printed ads). Made from natural fruit acids, Alpha Hydrox delivered what it promised – effective, … Continue reading
Posted in Branding, Package Design, Uncategorized
Tagged Alpha Hydrox, Brand consistency, Branding, Package Design, Reintroducing a product, Retail Carton, Skin Care Products, Visual Billboard
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