Category Archives: Package Design

Sales Support

A PowerPoint presentation helped sell the concept – Cube Scents – a concentrated air freshener in a small, jewel-toned container. The idea needed exciting visuals to tell the story of a product that was perfect for modern environments – office … Continue reading

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Prototypes

A well-crafted prototype can sell a prospective buyer (Wal-Mart, Lowes, Ulta) on a future product. Here are a few product ideas that were pitched. A small number of tubes of this pain relief cream were filled and offered on the … Continue reading

Posted in Brand consistency, Branding, graphic designer, Mary Lou Egan Creative, Package Design, prospective product, Prototypes, retail cartons, Sales support, Shelf presence, Uncategorized | Tagged , , , , , , , , , , | Comments Off on Prototypes

Packaging

When Alpha Hydrox was introduced in 1992, the product turned the skin care category on its head (in fact, that concept was used in the printed ads). Made from natural fruit acids, Alpha Hydrox delivered what it promised –  effective, … Continue reading

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