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Category Archives: Branding
Communication that Works
Design doesn’t always need to be cutting edge or award winning. If the client is a bilingual, inner-city parish that is hosting a one-day festival, a clear, easy-to-read poster is what is required. The size is small enough to be … Continue reading
Posted in Basic communication, Branding, Effective, Functional design, Non-profit, Poster, Uncategorized
Tagged communicate, effective design, graphic design, Historic Church, neighborhood event, Non-profit, Poster
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Logos
If a picture is worth a thousand words then an effective logo should say a lot. The most basic task for a logo is to define a product or business and give viewers an idea what the company is all about. … Continue reading
Posted in Brand consistency, Branding, graphic designer, logo, Mary Lou Egan Creative, Uncategorized
Tagged Brand consistency, Branding, communicate, graphic design, image, logos, product personality, Visual Billboard
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Sales Support
A PowerPoint presentation helped sell the concept – Cube Scents – a concentrated air freshener in a small, jewel-toned container. The idea needed exciting visuals to tell the story of a product that was perfect for modern environments – office … Continue reading
Posted in Branding, graphic designer, Package Design, Presentation, prospective product, retail cartons, Sales support, Scott's Liquid Gold, Shelf presence, Uncategorized
Tagged Branding, Cube Scents, graphic design, Package Design, PowerPoint Presentation, Sales Support, Scott's Liquid Gold
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Brochure for Diabetic Cream
This product treats “dry, cracked skin, and slow healing bumps bruises and scrapes,” conditions that develop in persons with diabetes. This brochure needed to contain clinical, scientific information directed to physicians, pharmacists and diabetic educators without overwhelming potential users with … Continue reading
Posted in Brand consistency, Branding, brochure, Communicator, dry skin, Healing cream, Neoteric Diabetic Cream, Sales support, Therapeutic, Uncategorized
Tagged Branding, brochure, consumers, Diabetic Skin Cream, graphic design, Neoteric Diabetic Skin Care, Package Design, Skin Care Products, Tube design
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Prototypes
A well-crafted prototype can sell a prospective buyer (Wal-Mart, Lowes, Ulta) on a future product. Here are a few product ideas that were pitched. A small number of tubes of this pain relief cream were filled and offered on the … Continue reading
Posted in Brand consistency, Branding, graphic designer, Mary Lou Egan Creative, Package Design, prospective product, Prototypes, retail cartons, Sales support, Shelf presence, Uncategorized
Tagged Asian theme, Bottle label, Branding, graphic design, Illustrative approach, jar label, Massage oil, new product, Package Design, prototype product, Tube design
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Packaging
When Alpha Hydrox was introduced in 1992, the product turned the skin care category on its head (in fact, that concept was used in the printed ads). Made from natural fruit acids, Alpha Hydrox delivered what it promised – effective, … Continue reading
Posted in Branding, Package Design, Uncategorized
Tagged Alpha Hydrox, Brand consistency, Branding, Package Design, Reintroducing a product, Retail Carton, Skin Care Products, Visual Billboard
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Consumer Brochure
This piece was sent to existing customers of Scott’s Liquid Gold, a Denver-based company that manufactures household products, to introduce a new product, Floor Restore, to existing customers. The brochure also featured the company’s other products, Wood Cleaner & Preservative, Wood Wash, … Continue reading
Posted in Branding, brochure, Mary Lou Egan Creative, Scott's Liquid Gold, Wood Cleaner & Preservative
Tagged brochure, communicate, consumers, coupons, Dust 'n Go, graphic design, graphic designer, new product, Scott's Liquid Gold, wood care, Wood Cleaner & Preservative, wood floor, wood floor cleaner, Wood Wash
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