Author Archives: egan75markowski

Black and White

I love the physical action of drawing – the resistance of the paper to a number 2 pencil, or the steady pulse of pilot pens. A quick sketch gives the satisfaction of completing something and of a relationship to the … Continue reading

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A Lonely Place

There’s a quiet beauty in winter scenes. They’re almost monochromatic and reflect the solitude of a countryside at rest.

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Communication that Works

Design doesn’t always need to be cutting edge or award winning. If the client is a bilingual, inner-city parish that is hosting a one-day festival, a clear, easy-to-read poster is what is required. The size is small enough to be … Continue reading

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Sales Support

A PowerPoint presentation helped sell the concept – Cube Scents – a concentrated air freshener in a small, jewel-toned container. The idea needed exciting visuals to tell the story of a product that was perfect for modern environments – office … Continue reading

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Brochure for Diabetic Cream

This product treats “dry, cracked skin, and slow healing bumps bruises and scrapes,” conditions that develop in persons with diabetes. This brochure needed to contain clinical, scientific information directed to physicians, pharmacists and diabetic educators without overwhelming  potential users with … Continue reading

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Prototypes

A well-crafted prototype can sell a prospective buyer (Wal-Mart, Lowes, Ulta) on a future product. Here are a few product ideas that were pitched. A small number of tubes of this pain relief cream were filled and offered on the … Continue reading

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Packaging

When Alpha Hydrox was introduced in 1992, the product turned the skin care category on its head (in fact, that concept was used in the printed ads). Made from natural fruit acids, Alpha Hydrox delivered what it promised –  effective, … Continue reading

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Consumer Brochure

This piece was sent to existing customers of Scott’s Liquid Gold, a Denver-based company that manufactures household products, to introduce a new product, Floor Restore, to existing customers. The brochure also featured the company’s other products, Wood Cleaner & Preservative, Wood Wash, … Continue reading

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