This piece was sent to existing customers of Scott’s Liquid Gold, a Denver-based company that manufactures household products, to introduce a new product, Floor Restore, to existing customers. The brochure also featured the company’s other products, Wood Cleaner & Preservative, Wood Wash, and Dust ‘n Go cleaning cloths, to reinforce Scott’s as a respected leader in the care of wood. A coupon was included to generate an immediate response.
The introduction of Floor Restore also included free-standing coupons in Sunday newspapers and digital ads targeting people who had recently purchased hard wood floors. The combined traditional and digital approach resulted in a successful launch of Scott’s Liquid Gold’s Floor Restore.